Highlights;
- Announcement: Cornbread Hemp, a leader in the hemp industry, has partnered with the University of Louisville for the first-ever THC beverage sponsorship in Division I college athletics, announced on August 29, 2025, in Louisville, Kentucky.
- Significance: This collaboration marks a cultural shift, bringing THC beverages into mainstream American sports culture.
- Cultural Context: Louisville, known for its bourbon heritage and craft beer scene, is now at the forefront of cannabis beverages.
- Partnership: The sponsorship reflects Louisville’s spirit of innovation and hospitality, emphasizing a deeper relationship beyond mere branding, as stated by Cornbread Hemp CEO Eric Zipperle.
[PRESS RELEASE] – LOUISVILLE, Ky., Aug. 29, 2025 –
Cornbread Hemp, a trailblazer in the hemp industry, is thrilled to announce a groundbreaking partnership with the University of Louisville. This collaboration represents the first-ever THC beverage sponsorship in Division I college athletics, signaling a significant cultural shift that brings THC beverages into the mainstream of American sports culture.
Louisville, renowned for its bourbon heritage and vibrant craft beer scene, is once again leading the way. As the bourbon capital of the world, the city is now at the forefront of the cannabis beverage industry, thanks to Cornbread Hemp’s innovative leadership.
“This partnership isn’t just about a logo on a banner,” said Eric Zipperle, CEO and co-founder of Cornbread Hemp. “It marks the beginning of a relationship that embodies Louisville’s spirit of innovation and hospitality.”
This announcement is accompanied by advertisements from Cannabis Business Times, highlighting their “Best Cannabis Companies to Work For” initiative.
