[PRESS RELEASE] – CALGARY, Alberta, Aug. 12, 2025 – High Tide Inc., the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, provided several corporate updates.
Germany Update
High Tide is pleased to share that it continues to make solid progress on the previously disclosed proposed transaction with a leading German medical cannabis importer and wholesaler. This contemplated transaction is already fully funded following the junior secured loan the company closed last month. As one of the most significant and complex transactions in the company’s history, High Tide is taking the necessary time and diligence to ensure it delivers maximum long-term value for shareholders. The company looks forward to executing definitive agreements in the near term and believes this milestone will represent a pivotal step forward in its global growth strategy.
Appointment of Vice President, Digital and eCommerce
High Tide announced the appointment of Sri Pavithra Priyalakshmi as vice president of digital and e-commerce. Priyalakshmi brings more than 11 years of global experience in e-commerce, digital transformation and project delivery leadership. Her background spans B2B, B2C and DTC markets across North America, Europe and Asia. Throughout her career, she has successfully led large-scale digital initiatives, built high-performing cross-functional teams, and driven measurable growth through data-driven strategies and customer-focused innovation.
Canaccord Genuity Conference
High Tide announced its participation in Canaccord Genuity’s 45th Annual Growth Conference, taking place Aug. 12–14, 2025, at the InterContinental Boston Hotel. The event will bring together institutional investors from around the world with leading and emerging growth companies across key sectors, including technology, health care and life sciences, sustainability, industrials, and consumer and retail. Vahan Ajamian, High Tide’s capital markets adviser, is scheduled to present at 8:30 a.m. on Aug. 12, followed by a full day of one-on-one meetings with institutional investors.
Final Base Shelf Prospectus
In order to replace its prior base shelf prospectus that is expiring on Sept. 3, 2025, the company has filed a final short form base shelf prospectus to provide it with the flexibility to take advantage of financing opportunities and favorable market conditions, if and when needed, during the 25-month period that the prospectus remains effective.
The prospectus has been filed in each of the provinces and territories in Canada. The prospectus enables the company to offer, issue and sell, from time to time: common shares, warrants, units, subscription receipts, debt securities, convertible securities, or any combination of such securities (collectively, the “securities”) for up to an aggregate offering price of C$100 million (or its equivalent), in one or more transactions during the effective period. A copy of the prospectus may be obtained under the company’s SEDAR+ and EDGAR profiles at www.sedarplus.ca and www.sec.gov/edgar.
The company has also filed a corresponding shelf registration statement relating to the securities with the United States of America Securities and Exchange Commission under the U.S. Canada Multijurisdictional Disclosure System.
The company may also use the prospectus in connection with an “at-the-market distribution” in accordance with applicable securities laws, which would permit securities to be sold on behalf of the company through the TSX Venture Exchange, the Nasdaq Stock Exchange (or other existing trading markets), as further described in the applicable prospectus supplement. To date, no agreement has been entered into with respect to such a distribution.
The company may use the net proceeds from the sale of securities for general corporate purposes, capital projects, internal expansion or for the acquisition of other businesses, assets or securities by the company or one of its subsidiaries.
This press release does not constitute an offer to sell or the solicitation of an offer to buy securities, nor will there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under securities laws of any such jurisdiction. If any securities are offered under the [rospectus, the terms of any such securities and the intended use of the net proceeds resulting from such offering would be established at the time of any offering and would be described in a prospectus supplement filed with the applicable securities regulatory authorities at the time of such offering and would be made available by the company.
Filing this new base shelf prospectus is a routine step to replace the company’s existing shelf, which is set to expire next month. As always, the company remains disciplined in its approach to growth, raising funds only when it aligns with its strategic objectives and on terms that are value-add to shareholders. The company highlights that over the past two years, it has only used approximately $4 million of the $100 million available under its current shelf, which demonstrates its commitment to minimizing shareholder dilution. Given its strong positive free cash flow trajectory, the company has been able to accelerate organic growth by reinvesting its cash flows.
Investor Communications Update
In addition, the company is pleased to announce that it has retained IR Agency (the “agency”) effective Aug. 12, 2025, to provide investor relations services, supporting the company’s communications with existing and prospective shareholders, the investment community and stakeholders. Pursuant to the agreement, which begins Aug. 14, 2025, for a term of one month, the agency will undertake activities including communicating information about the company to the financial community, creating company profiles, media distribution and building a digital community, all in compliance with applicable laws.
In consideration for these services, the agency will receive a fee of USD $140,000, paid strictly on a fee-for-service basis, consistent with TSX Venture Exchange Policy 3.4 and in proportion to the company’s operational scope and financial resources.
The agency, located in Newark, N.J., with Rafael Pereira as the principal, is arm’s-length to the company and neither the agency nor its principals hold an equity interest in the company’s securities, either directly or indirectly, or the right to acquire any equity interest.
